Website & Blog Writing

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Best practices for great writing for the web has a lot to do with understanding that visitors consume and embrace content in a much different way than say a printed piece. Visitors typically scan a page with eyes stopping on keywords. Moreover, an online study by Jakob Nielson conducted some years ago but still holds true about reading behavior found that, on average, web users read only 28% of the words on a page. Making sure all content and design aspects are user-friendly are really important both for an optimum user experience as well as clear and concise writing for Google's spiders. 

Stylistically speaking, headings, bullet points, short paragraphs are all key checklist items when drafting text for the web and for blogs. The hierarchal nature of content also matters. Many pieces start with the end. IOW, the conclusion is often placed very high in the story and then additional details back that up as the reader digs into it. This inverted pyramid style is pretty common but not always right for each piece on content. 

Understanding keywords and how people are searching the web becomes an important part of content strategy. Conducting research using powerful analytical tools on the web is a smart way to create a relevant framework that gets embraced by SEO crawlers. It's a process and writing from the hip isn't exactly the most ideal way to go about writing for visitors. 

Did you know Google really looks at the first 200 words of a blog post? That's why it’s very important to make sure that you put your primary keyword/s within the first sentence or paragraph if at all possible without jeopardizing the quality of the writing.

Last but not least, relevancy is key. Every piece of content that I write gets pushed through what I like to call the Chick-Fil-A line prism. This means that in the time that it takes a person to wait in line and place an order, the relevancy of content should be so enticing that they are pulled in and continue to read the passage in the time that it takes to reach the front of the line. By the time that patron gets his waffle fries, he should feel that he had an intimate experience and that his quest for knowledge has been satiated, like biting into a juicy strawberry or...chicken sandwich. 

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